Creating Community and a
Better Member Experience

Communications leader focused on member engagement strategy, brand growth, and multi-channel storytelling in private club environments. Skilled in internal communications planning, cross-departmental messaging, and executing event communications and member retention campaigns that deliver meaningful, member-centric experiences.

Professional Experience

March 2023 - Current

Director of Communications

I’m a communications leader specializing in member engagement strategy, brand growth, and multi-channel storytelling within private club environments. I excel at organizing cross-departmental messaging to ensure a cohesive, elevated member experience across every touchpoint.

At Pinehurst Country Club, I created the first comprehensive yearly member communications calendar, restructured the overall communications strategy, and developed brand guidelines to strengthen consistency and identity. I also led digital growth efforts that increased social media engagement by 187%. Through strategic event communications and targeted member retention campaigns, I focus on delivering meaningful, member-centric experiences that build connection and long-term loyalty